As August ends, egg flights and the 6-6-6 walking challenge prove why some social media trends last longer, while back-to-school nostalgia and autumn fashion hint at what’s next.
When a Trend Refuses to Die
Normally social media moves at lightning speed, with most memes gone before you’ve had a chance to join in. Yet here we are, heading into the final week of August, and three familiar names still dominate: egg flights, the 6-6-6 walking challenge, and the Jet2 jingle remix.
Their staying power offers an insight into what makes some formats last longer than others. Food and wellness content is easy to copy, language-light, and low-risk — anyone can slice up a few eggs or go for a walk. Travel memes like the Jet2 remix work in a similar way: the sound is catchy, the edits are simple, and the joke is universally understood.
End of Summer Switch
But while these trends hang on, there’s a cultural turning point in sight. The end of August means one thing: back to school. In both the UK and Spain, social media will soon be filled with front-door photos of children in brand-new uniforms, often paired with nostalgic throwbacks of parents in their own first-day outfits. It’s light-hearted, but it also taps into that back-to-school reset that affects nearly every household.
At the same time, the change of season shifts how trends look and feel. Summer filters and beach edits will start to fade, making way for autumn colour palettes. Fashion feeds are already pushing leopard print and layering, while Reels play with “Pantone” or colour-match concepts to mark the transition.
And although it’s too early to go full Halloween or Christmas, the first hints are already there — autumn décor, pumpkin-coloured outfits, and the occasional early festive reel. Social platforms often race ahead of the calendar, and creators know that seasonal content tends to perform well.
Why Trends Last (and Why They Fade)
The past fortnight proves that not all trends are equal. Some arrive with a bang, make us laugh for a few days, and vanish. Others — particularly those rooted in food, wellness, or shared life stages — endure far longer.
Egg flights and the 6-6-6 walking challenge are perfect examples. They’re safe, repeatable, and can be adapted for different cultures — tapas in Spain, pub food in the UK, health hacks across Europe. In contrast, trends that rely on a single joke or risky behaviour (remember sunburn tattoos?) burn out quickly, either from fatigue or safety concerns.
What Might Be Next
- Back-to-School Nostalgia – uniform photos, first-day jitters, and parent throwbacks.
- Autumn Fashion & Colour – animal prints, layered looks, and colour-prompt reels.
- Early Seasonal Content – pumpkins, autumn décor, and the first playful nods to Christmas.
As August draws to a close, expect feeds to shift rapidly, with today’s egg plates and walking challenges giving way to a whole new visual language.
Music Notes
While the visuals change, the soundtrack remains familiar. “Ordinary” by Alex Warren still dominates relationship and milestone edits, while Luke Holloway’s “I Have One Daughter” continues to fuel comedic memes across Europe.
Summary
This week’s lesson is clear: trends last longer when they’re simple, safe, and universal — but with autumn just around the corner, the internet is about to hit reset. Back-to-school nostalgia, colour-driven fashion, and seasonal décor are lining up to take over.
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