Marketing
When it comes to business, one of the most neglected elements is marketing, and yet it is one of the most valuable, especially for smallcompanies looking to grow.
The Living Room Has Moved: Your Small Business Already Owns a Television Channel
According to official figures from Barb—the UK’s gold standard for...
Chasing Likes or Chasing Trade? Why Social Media Is Not a Free Billboard
Likes do not pay the electricity bill. It is time to stop treating social...
Five Million Hits? What Does That Number Actually Mean?
Why you should always quantify the numbers before buying online...
The Advertising Brief That Makes AI (and Humans) Better
Artificial intelligence can stack all the balls perfectly. It cannot...
What a Simple Blue Ball Can Tell Us About Advertising
Artificial intelligence is not making advertising boring. Lazy prompting...
Expat Lifestyle: Producing a Lifestyle, Not a Destination
Here, we look at one of the interesting challenges when creating content...
Podcasts Are Quietly Becoming One of the Most Trusted Marketing Tools for Small Businesses
New UK research suggests podcast advertising is becoming one of the most...
The Loudest Voice in the Room
When advertising platforms boast about being the biggest or having the...
Don’t Go Chasing Algorithms
In a world obsessed with views and reach, it is easy to mistake visibility...
Beyond the First Sale: Why Lifetime Customer Value Changes How Advertising Should Be Judged
To understand why some advertising appears expensive but later proves...
