Short‑form continues to favour audio‑first, highly remixable formats. On Instagram, weekly trend round‑ups highlight fresh audios with clear “use‑case” prompts, while TikTok remains a culture engine for wellness challenges and food micro‑memes. Musicwise, a single track is shaping the summer’s mood across platforms, Alex Warren’s “Ordinary”, but creators still lean into fragmented, niche sounds rather than one dominant anthem.
New this week
- TikTok: The 6‑6‑6 walking challenge turns wellness into a simple, trackable routine. Egg flights keep the playful food content flowing.
- Instagram: “I’ll Be There” lands with a clean prompt—use it to call out the running theme in your posts.
Rising now
- TikTok: “Illegal” (PinkPantheress) keeps its momentum; Couples/Partners Running offers friendly, low‑barrier participation.
- Instagram: “Swipe”, “Yukon”, and “Pantone” continue to build as creators lean into fashion, angle‑showcase, and colour‑match concepts. Lorde’s “What Was That” is climbing fast.
Fading / levelling‑off
- Earlier emotional‑tone audios are giving way to prompt‑driven formats that tell viewers exactly what to film next.
Music highlights
- Cross‑platform: “Ordinary” (Alex Warren) is still the summer’s big audience magnet for relationship and milestone edits.
- Working method: Before you post, pull this week’s trending songs and trim to the strongest 7–10 seconds to maximise retention.
Other Articles
Next
