AI is speeding up ad creation, fraud remains a threat, and this week’s standout campaigns include Spotify’s fandom focus and IRN-BRU’s playful Scottish humour.
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AI-Powered Ad Creatives on the Rise
AI continues to reshape advertising. A detailed review of Ad Creative AI notes that it offers businesses a quick and user-friendly way to generate ad creatives across Facebook, Instagram, Google, TikTok, and LinkedIn. The tool allows for high-volume ad testing and promises improved conversion rates. However, while it offers speed and efficiency, some brands may find the results lacking in fine-tuned customisation or visual polish.
Keeping Watch on Ad Fraud
According to new data from Pixalate, the global problem of invalid traffic and ad fraud remains a pressing challenge. Their Q2 2025 benchmarks reveal significant fraudulent activity across mobile apps, connected TV, and the web. The report highlights how fraud levels vary regionally, with particularly high risks identified in Latin America. The message is clear: advertisers must remain vigilant and maintain strict verification to protect their budgets.
Creativity in Focus – Global Campaign Highlights
This week’s Work of the Week roundup showcases some of the most eye-catching campaigns from around the world. The New York Times launched a striking global guide, Spotify tapped into fan culture with intimate vignettes, and IRN-BRU released its first work with Lucky Generals. The latter stands out for its witty and typically irreverent take on Scottish identity, blending humour, tradition, and the drink’s bold personality into a memorable campaign. For IRN-BRU, long seen as a brand that thrives on cheeky humour and cultural pride, this collaboration marks a new creative chapter that stays true to its playful spirit while exploring fresh storytelling angles.
Programmatic Advertising Still Matters
Despite the hype around AI tools, traditional programmatic advertising remains a key driver of growth. As attention fragments across more platforms, programmatic continues to offer brands scalable reach and efficient targeting. Far from being outdated, it is still one of the most reliable ways to ensure ads reach the right people at the right time, making it an essential part of any modern media mix.
Programmatic advertising is an automated process using software platforms, artificial intelligence (AI), and machine learning to buy and sell digital ad inventory, such as websites, apps, and social media.
Weekly Summary
- AI in Ad Creative: Tools like Ad Creative AI streamline ad generation but still face limits in customisation.
- Ad Fraud Risks: Pixalate highlights ongoing invalid traffic challenges, with LATAM particularly affected.
- Creative Inspiration: Standout work from The New York Times, Spotify, and a bold new IRN-BRU campaign.
- Platform Trends: Programmatic advertising remains a vital part of the toolkit.
