Short-form feeds this week lean into simple wellness, playful food riffs, and prompt-driven Reels. Music remains fragmented, but two summer anthems continue to shape usage patterns across Europe.
United Kingdom
NEW
- Egg Flights – UK creators adopt TikTok’s plated “egg flight” appetiser meme; mainstream press now covering the trend.
RISING
- Jet2 Jingle Remix – Still powering UK travel humour and brand riffs.
FADING
- High-effort confessional edits give way to lighter, format-first clips (transitions, prompts).
Music (UK)
- Alex Warren – “Ordinary” anchors romantic/milestone edits; still the numerical “song of the summer”.
- Luke Holloway – “I Have One Daughter” persists as the comedic sound of the season.
Spain
NEW
- Tapas-style Egg Flights – Spanish takes on the format (simple toppings, shared plates) begin circulating alongside summer food content. (Inference paired with wider egg-flight coverage.)
Wider Europe
NEW
- 6-6-6 Walking Challenge – Low-barrier wellness routine spreading across EU feeds; health press coverage is supportive (with common-sense caveats).
RISING
- Colour/Style prompts (e.g., Pantone/colour-match reels) continue to perform in fashion-centric markets.
FADING
- Risky sun/skin “hacks” lose steam amid safety pushback. (Aggregate inference from moderation and coverage patterns.)
Cross‑platform insights
- Prompt-driven formats outperform “vibe-only” audios: they tell creators what to film (theme call-outs, angles, colour).
- Food + wellness provide universal hooks (egg/tapas plates; accessible walking goals).
Watchlist
- Localised plates/“flights” beyond eggs (UK pubs, Spanish tapas, Central-European deli themes).
- Transition audios that double as format prompts (expect fast weekly rotation).
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