October Social Media Content Planner for Businesses

October is a month filled with seasonal charm, cultural events, and playful opportunities to make your social content stand out. From Halloween creativity to autumnal warmth, here are four timely themes designed to boost engagement across Instagram and other platforms.

Key Themes and Creative Ideas

1. Halloween (31 October – UK, Spain, Europe)

Creative post ideas

• Reel / Stories: Staff in spooky costumes showcasing your product, with a playful “trick or treat” reveal.
• Feed / Carousel: A Halloween countdown with themed product shots — pumpkins, candles, cobweb props.
• Community / UGC: Encourage followers to share costume photos with your product using a branded hashtag such as #SpookyWithUs.
• In-store tie-in: Create a pumpkin display or “haunted corner” for photo opportunities.
• Caption prompt: “Who will you be this Halloween?”

2. World Food Day (16 October – Global, highlighted across Europe)

Creative post ideas

• Reel / Stories: Quick-fire video recipes using your product, shot in under 30 seconds.
• Feed / Carousel: Showcase food traditions in your community, featuring staff or customers.
• Community / UGC: Ask followers to share their favourite dish with your product in the frame.
• In-store tie-in: Offer a food-themed tasting or highlight a dish of the week.
• Caption prompt: “Food brings us together – what dish tells your story?”

3. Autumn Vibes (throughout October – UK, Spain, Europe)

Creative post ideas

• Reel / Stories: Staff wrapping up warm, sipping seasonal drinks, or enjoying cosy settings with your product.
• Feed / Carousel: Flat-lays of your product with autumn leaves, knitted scarves, or hot chocolate props.
• Community / UGC: Invite customers to share their “cosy corner” featuring your product.
• In-store tie-in: Style a seasonal “cosy corner” for photo backdrops.
• Caption prompt: “How are you embracing autumn this year?”

4. Clocks Change (27 October – Europe, including Spain and UK)

Creative post ideas

• Reel / Stories: Fun skit about “an extra hour” — staff using it for rest, fun, or your product.
• Feed / Carousel: Visual reminder graphic with a witty caption, themed around your brand.
• Community / UGC: Ask followers what they will do with their extra hour.
• In-store tie-in: Run an “extra hour” promotion for the day.
• Caption prompt: “What will you do with your bonus hour?”