Mid-August brought strong engagement with food, wellness, and fashion formats across short-form platforms. UK audiences leaned into music-driven humour, Spain favoured lifestyle and seasonal content, while wider Europe showcased aesthetic and utility-led trends.
United Kingdom: Egg flights and the “Ring Ring Ring” transition are this week’s newcomers, while Luke Holloway’s “I Have One Daughter” continues to climb. Emotional reels are fading as humour and fashion formats take over.
Spain: Egg flights adapt to tapas culture, while outfit checks and “Who’s That Chick?” audios climb. “I Grieve Different” is fading, replaced by lighter Reels.
Europe: The Imposter Challenge and Crazy Car Wash bring playful energy, while fibremaxxing and Pantone colour-match reels rise. Risky sunburn stunts are on their way out.
Music: The UK leans on Luke Holloway’s viral audio, Spain favours Latin pop and Beyoncé remixes, and Europe’s soundscape is defined by local genres plus pan-regional wellness audios.
