The mid-August social media landscape is buzzing with light-hearted creativity, cross-platform humour, and a notable surge in music-led trends.
TikTok continues to dominate with group participation formats and comedic transformation videos, while Instagram leans into fashion, interactive reels, and audio-driven storytelling.
Food, wellness, and meme culture remain strong secondary themes, with some trends crossing over between the platforms.
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Social Trends Report: TikTok and Instagram’s New, Rising, and Fading Trends – Week of 12 August 2025
New Trends Making Waves
On TikTok, Sync Slap Squad, Turning Myself Into a [Place] 10, and Italian Brainrot are fresh arrivals. Instagram is seeing strong engagement with Choose One and Throwing a Fit, both highly interactive and versatile formats.
Rising Trends to Watch
TikTok’s Luke Holloway – I Have One Daughter audio, Fibremaxxing wellness push, and playful Watermelon Flights food content are gaining momentum. Instagram’s Outfit Check, Who’s That Chick?, and Today Would Have Been My Birthday reels are also building steady traction.
Fading Fast
TikTok’s Sunburn Tattoos and Instagram’s I Grieve Different are losing relevance, likely due to seasonal shifts and content fatigue.
Music Spotlight – New & Rising
- TikTok: Jet2 Jingle Remix (music/brand crossover) and Luke Holloway – I Have One Daughter dominate user-generated clips.
- Instagram: Beyoncé remixes and Rihanna’s Who’s That Chick? audio are rising stars in reel trends.
Let’s Break These Trends Down!
TikTok Highlights
New
- Sync Slap Squad – Playful group dance where participants pass a ‘slap’ down a line before launching into synchronised choreography. Low effort, highly shareable.
- Turning Myself Into a [Place] 10 – Satirical glow-ups based on regional beauty stereotypes.
- Italian Brainrot – Surreal AI-generated memes with absurd pseudo-Italian names and soundscapes.
Rising
- Luke Holloway – I Have One Daughter – Comedy sound clip turned viral summer anthem.
- Fibremaxxing – Wellness-focused content encouraging higher fibre intake, blending humour and health tips.
- Watermelon Flights – Playful plating of multiple watermelon-based flavour combinations.
Fading
- Sunburn Tattoos – Risky ‘design with sunscreen’ trend losing steam amid safety concerns.
Instagram Highlights
New
- Choose One – Blindfolded choice between two surprise items.
- Throwing a Fit – Fashion pun blending outfit showcases with mock tantrums.
Rising
- Outfit Check – Slow-motion fashion piece reveals.
- Who’s That Chick? – Rihanna sample paired with personality-driven captions.
- Today Would Have Been My Birthday – Humorous “unbirthday” posts.
Fading
- I Grieve Different – Emotional reels trend waning after initial surge.
Cross-Platform Insights
Transformation formats (“Turning Myself Into a [Place] 10”) are starting to appear in Instagram reels, suggesting migration potential.
Audio-led humour, particularly pop remixes and brand jingles, is thriving on both platforms.
Wellness (Fibremaxxing) and food experimentation (Watermelon Flights) are enjoying strong multi-platform engagement.
Watchlist
- Italian Brainrot meme culture may evolve into branded creative campaigns.
- Heels challenge could see a resurgence if celebrity or influencer adoption spikes.
- Beyoncé remixes may spill over from Instagram into TikTok’s music challenge space.
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