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Marketing
10 Articles
The Comfort of the Familiar: How Skeuomorphism Eases Us into Change
Skeuomorphism is a design approach that utilizes familiar elements from...
October Social Media Content Planner for Businesses
A lively social media planner for October, prioritising Spain, the UK and...
Advertising Trends Weekly — UK & Spain Focus – Week of 20–26 September 2025
Meta introduces a paid, ad‑free option in the UK as platforms diversify...
Global Brands Leading the Way with PWAs Instead of Native Apps
Top brands like Starbucks, Pinterest, Flipkart, and Spotify now use...
Influencer Marketing and Political Advertising Next Under the Microscope – Advertising Trends Watch
This week: the UK’s ASA faces criticism for asserting it “regulates ads...
EU Data Act Impacts Small Business
As of 12 September 2025, the EU Data Act officially came into force — a...
Why Facebook Organic Reach is Weaker Than You Think
Organic Facebook posting alone will not bring customers through the door....
Regulatory scrutiny testing boundaries of trust in advertising and streaming services continue to accelerate their business models
Spain has moved decisively this week: Netflix has discontinued its Basic...
When Competition Helps: What the Coke vs. Pepsi Vending Machine Teaches Us About Marketing Psychology
Competition doesn’t always mean defeat. When presented as a choice—but not...
How to Use a Competitor Map to Analyse Adverts: From “Us vs. Them” to Facts vs. Emotions
Learn how to use a Competitor Map to analyse adverts by plotting “Us vs....
