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Marketing
9 Articles
October Social Media Content Planner for Businesses
29 September 2025
A lively social media planner for October, prioritising Spain, the UK and...
Advertising Trends Weekly — UK & Spain Focus – Week of 20–26 September 2025
28 September 2025
Meta introduces a paid, ad‑free option in the UK as platforms diversify...
Global Brands Leading the Way with PWAs Instead of Native Apps
22 September 2025
Top brands like Starbucks, Pinterest, Flipkart, and Spotify now use...
Influencer Marketing and Political Advertising Next Under the Microscope – Advertising Trends Watch
21 September 2025
This week: the UK’s ASA faces criticism for asserting it “regulates ads...
EU Data Act Impacts Small Business
18 September 2025
As of 12 September 2025, the EU Data Act officially came into force — a...
Why Facebook Organic Reach is Weaker Than You Think
15 September 2025
Organic Facebook posting alone will not bring customers through the door....
Regulatory scrutiny testing boundaries of trust in advertising and streaming services continue to accelerate their business models
13 September 2025
Spain has moved decisively this week: Netflix has discontinued its Basic...
When Competition Helps: What the Coke vs. Pepsi Vending Machine Teaches Us About Marketing Psychology
1 September 2025
Competition doesn’t always mean defeat. When presented as a choice—but not...
How to Use a Competitor Map to Analyse Adverts: From “Us vs. Them” to Facts vs. Emotions
16 August 2025
Learn how to use a Competitor Map to analyse adverts by plotting “Us vs....