TikTok’s late-October landscape marks a clear seasonal handover. The frenetic energy of summer has cooled into warmth and reflection. Cosy interiors, family traditions and soft autumn light are the new viral currency — proof that calm can trend as powerfully as chaos.
The Shift in Season
The transition from late summer to early winter has arrived on TikTok. Bright travel edits and beach-day reels have given way to rainy windows, woollen jumpers and the glow of candles. Across the United Kingdom and Spain, creators are embracing introspection and comfort over spectacle — finding beauty in routine and everyday texture.
United Kingdom: A Season of Warmth and Reset
1. #AutumnCozy / #AutumnReset / #OctoberDump
The most visible trend this week, pairing gentle music and soft edits with photo dumps, journals and “reset Sundays”. The aesthetic: quiet mornings, blankets and self-care.
2. #BonfireNight / #GuyFawkes / #Fireworks2025
With November approaching, Bonfire Night content is appearing early — fireworks, street events and homemade toffee apples. The tone is nostalgic and community-centred.
3. #Halloween2025 / #LastMinuteCostume
Final-hour costume ideas remain highly shareable. Office-friendly outfits and thrifted costumes dominate.
4. #ToastyMakeup / #LatteMakeup
Autumn beauty trends are everywhere: golden highlights, copper tones and brown-nude palettes. These have replaced the lighter “clean-girl” looks of the summer.
5. #NovemberReset / #CosyGoals
Creators are using November as a clean slate, posting tidy routines, journalling clips and “digital declutter” diaries — signalling a cultural shift from summer chaos to calm consistency.
Spain: Tradition, Warmth and Local Autumn Life
1. #TodosLosSantos / #DíaDeTodosLosSantos / #HalloweenEspaña
Spanish TikTok is blending Halloween visuals with local heritage. From sweet pastries like panellets and huesos de santo to cemetery visits and family gatherings, the tone mixes reverence with creativity.
2. #CambioDeRopa / #ArmarioDeOtoño
A lifestyle trend focused on swapping seasonal wardrobes. Creators film reorganising wardrobes, cleaning, and autumn outfit planning — often paired with humour or product mentions.
3. #RutaDeTapas / #PlanesDeOtoño
Seasonal travel has gone local. Instead of beach holidays, Spanish users are exploring weekend tapas routes, city walks and small-town escapes.
4. #LookDeOtoño / #MaquillajeTostado
Autumn fashion tones are taking over, with Spanish creators matching the UK’s “toasty” aesthetic: suede, browns and warm neutrals.
5. #LluviaASecas / #FinDeSemanaLluvioso
Rainy-day edits are performing strongly — cafés, books, and relaxed weekends indoors. This Spanish take on the “cosy aesthetic” reflects how quickly European creators adapt global trends to local life.
Cross-Regional Insights
Both the UK and Spain are now unified by a slower pace of content: fewer grand gestures, more grounded detail. The audience appetite favours warmth, honesty and relatability. For brands, the opportunity lies in embracing authenticity: autumn campaigns that celebrate texture, local flavour and human connection are resonating far more than polished perfection.
Watchlist
- The next phase of autumn may bring early festive content (#PreChristmasVibes) and reflections on balance, wellbeing and sustainability.
- Expect “soft challenges” to replace intense ones — e.g. mindful journalling or home resets instead of transformation videos.
- Spanish creators are likely to lead in blending cultural events (All Saints’ Day, local markets) with lifestyle storytelling.
