TikTok Weekly Trends: Nostalgia, Theatrics and The Chair Couples Challenge

TikTok’s current creative heartbeat fuses nostalgia with theatrical emotion. In the UK, nostalgia‑fuelled collectibles like Labubu toys dominate commerce-driven content. Across Europe and into the US, creators embrace hyper‑theatrical expressions—dramatic voice filters, meme misdirection and unexpectedly emotional beauty routines. These styles transcend borders, capturing attention through both familiarity and surprise.

Emerging alongside these formats is the uncomplicated “Chair” couples challenge—fun, visually simple and highly relatable. It’s ripe for brands or businesses to adapt with friends, partners or colleagues.

Watch‑list:

• Sets/Filters that exaggerate emotion—tap into dramatic visuals.
• Couples/friends challenges like “Chair” for approachable content.
• Nostalgic merch or collectible-themed posts to fuel TikTok Shop engagement.

UK Trends

• #BritCore revival: British‑centric videos—celebrating humour, cuppa etiquette, baked beans on toast and nostalgic moments—remain highly engaging
• Shopping collectibles: Nostalgic items like POP MART’s Labubu toys continue gaining traction, with 1.1 billion video views and an 819% rise in related orders on TikTok Shop

Spain and Broader Europe

• Specific Spain‑only current trends are limited, but TikTok’s European travel content remains popular
• Overall, Europe embraces formats such as dramatic voice filters, meme misdirection, and emotionally charged beauty‑review loops

US Crossover (Global)

• TikTok continues to drive nostalgia through “shoppable” videos with high commerce engagement
• Emotional and theatrical formats dominate: dramatic filters, “bark‑for‑it” breakdowns, and ironic or poignant beauty reviews are trending globally
• The “Chair” couples trend remains current—simple, relationship‑friendly content with humorous possibilities