Progressive Web Apps (PWAs) are revolutionising how big brands reach customers—without needing separate apps for Android or iOS. These web-based “apps” can be launched from your browser, installed like an app, and often perform faster and smoother than native apps. If you’re not yet convinced of their value, there are a number of global names who’ve embraced PWAs, and using their experience, we can show why it matters.
Starbucks
Starbucks’ PWA is 99.8% smaller than its iOS app. After launching it, the coffee giant saw online orders double, and desktop users started ordering as frequently as mobile users.
After deploying its PWA, Pinterest users spent 40% more time on the site, ad revenues rose by 44%, and user interactions jumped by 60%—clear proof of how faster, lighter PWAs drive engagement.
Flipkart
Flipkart saw a major turnaround when customers who had uninstalled the native app came back via the PWA. That’s because it’s easier to access and lighter to use—especially for users with limited storage space.
Spotify
The music and podcast platform’s PWA delivers rich features and customisation—just like a native app—but directly in the browser. It has boosted conversions, engagement, and usage across devices.
Why Brands Choose PWAs Over Native Apps
Reason | Why It Matters |
---|---|
Huge reduction in size | Easier for users to access and doesn’t clog devices |
Faster performance | Better user experience, lower bounce rates |
Broader compatibility | Works across platforms—no separate builds needed |
Instant updates | No need for app-store review; changes go live immediately |
Increased engagement | Users spend more time, buy more, and come back faster |
Final Thoughts
These powerful brands prove a simple truth: you don’t always need a native app to deliver an excellent experience. PWAs offer convenience, speed, and reach—all through the browser. For any business wondering if an app is needed, PWAs are a smart, budget-friendly way to deliver app-like experiences to everyone.