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The Week Ahead: Shifting Baselines and Autumn Horizons
A crucial week of policy and transition unfolds as the Bank of England and...
Chasing Likes or Chasing Trade? Why Social Media Is Not a Free Billboard
Likes do not pay the electricity bill. It is time to stop treating social...
Five Million Hits? What Does That Number Actually Mean?
Why you should always quantify the numbers before buying online...
The Advertising Brief That Makes AI (and Humans) Better
Artificial intelligence can stack all the balls perfectly. It cannot...
What a Simple Blue Ball Can Tell Us About Advertising
Artificial intelligence is not making advertising boring. Lazy prompting...
There Is No Number One on AI: Why Trust Matters More Than Ever
We explore why there is no universal "number one" in AI, what Large...
The €3 Temu Charge Isn’t Just About Shopping – It Could Reshape Small Business Too
The EU's new €3 import charge could help local retailers compete more...
Expat Lifestyle: Producing a Lifestyle, Not a Destination
Here, we look at one of the interesting challenges when creating content...
Early June TikTok Trends
Community storytelling, local culture and everyday authenticity are...
Podcasts Are Quietly Becoming One of the Most Trusted Marketing Tools for Small Businesses
New UK research suggests podcast advertising is becoming one of the most...
