The Mad Black Cat Beginners Guide to Becoming the Best Sales Person You Can Be!: “If you want to increase sales, stop selling”

Description

Discover how to sell without selling.

If you are new to sales, returning to the workplace, or simply want to understand how modern marketing really works, Mad Black Cat: A Beginner’s Guide to Becoming the Best Salesperson You Can Be is your friendly, practical starting point.

Written in plain English, this book strips away the jargon and confusion that often surround sales and marketing. With the help of ODC and Lanson — two witty black-cat companions who bring humour and insight to each lesson — you will learn how to build relationships, create trust, and communicate value with confidence.

Mark Nolan combines decades of experience in marketing, journalism, radio, and education to present clear, engaging lessons designed for those with little or no background in sales. Each short chapter works as a stand-alone guide — simple to follow, full of real-world examples, and ready to put into practice immediately.

You will learn how to:

• Build rapport and trust through active listening and empathy.
• Turn product features into client benefits that truly connect.
• Identify your customer’s pain points — and solve them honestly.
• Use competitor mapping and the “sweet spot” matrix to stand out.
• Understand buyer psychology and decision-making.
• Frame value, handle objections, and retain clients long-term.

Whether you work in digital media, retail, small business, or customer service, this is more than a sales manual — it is a complete beginner’s course in human-centred selling and practical communication.

With warmth, humour, and everyday language, Mad Black Cat helps you move beyond outdated, pushy techniques to a new way of selling: one based on trust, empathy, and understanding.

If you have ever said, “I could never work in sales”, this book will prove you wrong — and make you enjoy every step of learning how to sell by helping others succeed.