Browse Tag
vanity metrics
11 Articles
Chasing Likes or Chasing Trade? Why Social Media Is Not a Free Billboard
Likes do not pay the electricity bill. It is time to stop treating social...
Five Million Hits? What Does That Number Actually Mean?
Why you should always quantify the numbers before buying online...
There Is No Number One on AI: Why Trust Matters More Than Ever
We explore why there is no universal "number one" in AI, what Large...
Podcasts Are Quietly Becoming One of the Most Trusted Marketing Tools for Small Businesses
New UK research suggests podcast advertising is becoming one of the most...
The Loudest Voice in the Room
When advertising platforms boast about being the biggest or having the...
Don’t Go Chasing Algorithms
In a world obsessed with views and reach, it is easy to mistake visibility...
The Small Business Advertising Checklist
This checklist is designed to help small business owners assess...
Be Yourself: Why Authentic Voices Still Matter in a Noisy Digital World
A reflective audio-led piece on authenticity, accessibility, and why the...
Understanding Website Stats: Don’t Be Fooled by Vanity Metrics
Not all website visitors are what they seem. In this guide to...
Why Your Web Analytics Aren’t 100% Perfect (And Why That’s Okay)
As website owners, marketers, and content creators, we're often captivated...
