Browse Tag
vanity metrics
7 Articles
The Loudest Voice in the Room
When advertising platforms boast about being the biggest or having the...
Don’t Go Chasing Algorithms
In a world obsessed with views and reach, it is easy to mistake visibility...
The Small Business Advertising Checklist
This checklist is designed to help small business owners assess...
Be Yourself: Why Authentic Voices Still Matter in a Noisy Digital World
A reflective audio-led piece on authenticity, accessibility, and why the...
Understanding Website Stats: Don’t Be Fooled by Vanity Metrics
Not all website visitors are what they seem. In this guide to...
Why Your Web Analytics Aren’t 100% Perfect (And Why That’s Okay)
As website owners, marketers, and content creators, we're often captivated...
What is Meant When Websites Talk About HITS?
It is not uncommon for website sales people and promoters to talk about...
